Creative Edge - Outside the Box Publicity Firm for Authors, getting exposure for independent writers/authors and artists of all types AMA

Creative Edge
Feb 12, 2018

When we founded Creative Edge Publicity back in 2016, we immediately showed we weren’t the same as other publicity firms. We worked closely with our individual clients’ needs and goals, and pushed harder to get them noticed, and we listened. We believe that communication is an important part of the partnership that makes each individual client successful.

We work one on one with specific goals for the authors' needs. We don’t fit into a box of specific menu items, they are all tailored to fit each project's goals. By focusing on your overall goals instead of a particular production or type of media we get your name out there the way you want it presented!

We start by building a 365 plan for our authors. They pay for what they want, individual pricing is based on a full year. They are not charged for things that are not initially discussed first. This includes planning for a current release and anything coming up within the year. Invoicing allows for ebbs and flows throughout the year. With one on one specific goals and needs, our authors get the benefit of publicity as unique as they are.

We also coach them for things they don't feel comfortable with. Not sure how to get people interested in your book at a signing? We can help with that. Not sure where to start your publicity? We have suggestions for that too. We even keep you in mind should there be a group client activity like a podcast or radio interview, maybe even a group signing.

Ask anything you want to know about how to get the publicity your book deserves, arranging events such as book signings, library or school presentations, or any event related to the arts in general. We represent many book events including When Words Collide and have a strong belief and advocate for the independent and traditional artist.

Check our site and follow us on Facebook.

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Do you work with authors from all around the world or are you limited to certain locations?

Feb 19, 4:50AM EST0

What is the most unusual or strange publicity request you have received from an author?

Feb 18, 10:09AM EST0

What are the some unusual or unpredictable (out of the box) advantages of running Creative Edge?

Feb 17, 11:58PM EST0

I don't know if there are clear cut advantages for running it, I get amazing satisfaction and pride in representing the well rounded client list that I do.  I get to work daily with some of the finest literary minds in their genres.  The one thing I do like is that I have autonomy and that allows me to brainstorm with authors to find and select the best idea for marketing platforms.  Plus,  it is a huge advantage and creates instant credibility when a publicist called a media organization for interview and review possibilities.  In addition to that, because I have no fear and am sole owner I can negotiate with any podcaster, interviewer, or reviewer about scheduled opportunities for all clients.  It is a huge advantage and alllows me to leverage traditional media and on line focus combined,  which again creates a multi layered approach to promotion.

Feb 18, 12:15AM EST0

According to you what sort of social elements should be fully integrated into e-books?

Feb 17, 9:59PM EST0

E-books require special levels of marketing.  With my clients, we tend to focus on a large number of online strategic marketing platforms such as author takeovers on Facebook, leveraging all levels of social media (instagram for young adult is mandatory), specialized youtube panel shows, and obviously mentioning the e-books when authors are at signings for their other works.   In addition to that, blog tours are effective and if an author can get in leveraging other promotional avenues like BookBub, Readers Favorite for awards, and all traditional media such as genred magazines for reviews and Publishers Weekly.  These are all key to success, especially because some small press publishers will only issue e-books first before making a decision to print based on sales.    

Feb 17, 10:14PM EST0

What are your long-term goals for "Creative Edge Publicity"? Anything from collaboration and expansion?

Feb 16, 5:26PM EST0

Long term goals is to ensure the Creative Edge is profitable but at the same time helping authors acheive their goals without having to spend a fortune to do it.  As for collaboration, we are already doing a large part of that working with a substantial number of bloggers, reviewers, and media.   We have also started working with a large number of mainstream publishers, and we are also now issuing joint press releases with both Creative Edge's name and the publishers name on the release.  This is typically unheard of in the industry as usually both avenues are independent.  Expansion will come at some point I am sure,  if anything I will be looking for strong partner with networking and contact possibilities with the option to maybe incorporate.  But that is way down the road and has to be with the right individual.

Feb 16, 8:51PM EST0

Have you seen a shift in creativity, marketing and writing aspect of new books and approach by authors in last 10 years?

Feb 14, 11:17AM EST0

The shift in creativity is definitely in multi-channeled marketing aspects.  Authors who are serious about their careers are investing funds in elaborate book covers, key signage for signings and such, and are taking more time by getting beta readers and high quality editors to read their works.  The other difference there is that authors are now thinking more outside the box with the media as well,  putting more influence on online focus and taking some time away from traditional streams.   Both ways are effective, but it is becoming a digital world and authors realize they have to modify their tactics.

Feb 14, 10:15PM EST0

Is there a shorter term than 365 days perhaps like 3 or 6 months?

Feb 13, 8:50AM EST0

Hi Brandon, 

Thanks for the question!  Unfortunately,  I only set up contracts on a yearly basis.  Creative Edge is about building long term relationships and want to represent authors on more than one project.  A three or Six month timeline is geared more towards pricing by commodity and its not a business we are interested in.  I have many authors under my brand, and it simply wouldn't be fair to them to focus attentions on a client who is not going to be part of the brand over a long term focus.

Feb 13, 1:32PM EST0

Is there a shorter term than 365 days perhaps like 3 or 6 months?

Feb 13, 8:40AM EST0

Hi Caitlyn,

Same answer as above.

Unfortunately, I only set up contracts on a yearly basis. Creative Edge is about building long term relationships and want to represent authors on more than one project. A three or Six month timeline is geared more towards pricing by commodity and its not a business we are interested in. I have many authors under my brand, and it simply wouldn't be fair to them to focus attentions on a client who is not going to be part of the brand over a long term focus.

Feb 13, 1:33PM EST0

Do you also sponsor some authors especially those who have very little or no budget at all?

Feb 13, 7:23AM EST0

My pricing is set up in order to help the author overall.   Do I work for free?   No I do not, but in terms of pricing there is always opportunity to have a discussion about affordability and what makes sense for both Creative Edge and the author.  

Feb 13, 1:35PM EST0

What types of publicity can you get for the authors who sign up with you?

Feb 13, 6:14AM EST0

Essentially, you name the medium and I have likely gotten it for authors.  I have set relationships with a number of podcasters, reviewers, bloggers and I also have some strong relationships with TV media, Print, and radio.  One University station in Canada has agreed to interview an Creative Edge author every week for the entire year.  I also have a set number of podcasters and bloggers who have agreed to full interview and guest post schedules for the entire year.  Please note that I never guarantee results, but then the author doesnt pay me in those instances as well and so there is no risk financially on their part.

Feb 13, 1:38PM EST0

Aside from authors, what are the usual kinds of artists who work with you for publicity?

Feb 13, 5:47AM EST0

It  has mostly been authors overall.  Creative Edge's process is geared towards them and that is where most of my media and marketing contacts are.  I am open to other areas of course, but it has been authors that have been my clientele thus far.

Feb 13, 1:42PM EST0

Do you provide assistance in getting published, too, or is your service simply about promotion?

Feb 13, 4:48AM EST0

It is based on promotion only although I do have substantial contacts in the publishing world as well, through my relationships with clients who publish with mainstream publishers like Penguin and Quercus.

Feb 13, 1:43PM EST0

Based on experience, what are some of the most popular story genres that have strong selling power?

Feb 13, 2:16AM EST0

25%  or more of my authors publish science fiction and another 25% are in the thriller vein.  These two areas, we have seen strong opportunity and targeted influence within genre - related media outlets.  I am told that Romance is a huge genre but I only represent two romantic related authors so it is a small scale to work with.  Young Adult is also an area that is of huge influence, and I have found from the radio perspective that YA is extremely popular.    In fact I have had one local YA author to Western Canada get interviews in LA, Boston, Greece, as well as locally.

Feb 13, 1:48PM EST0

Do you have to meet your clients in person or can you work with them online?

Feb 12, 11:26PM EST0

I can work with them online and via email.  There are many clients that I have never yet met.

Feb 12, 11:29PM EST0

What is the most challenging thing about promoting an independent writer or artist’s work?

Feb 12, 8:12PM EST0

In my opinion the most difficult thing is convincing media over the stigma of being a self published author.  There is a bias in the literary world that a self-published authors works are not as high in quality as someone who is traditionally published.  That aspect is simplly not true, but at times it requires the pitch to media to be extremely innovative and somewhat thinking outside the box.   As well as that,  coaching and teaching an independent author in how to work with a publicist can also be challenging. With traditional authors, they know that they have to communicate with their in house publicists and work with them,  it is likely written in their contracts.  However, with an Indie,  they are used to being independent and so working with someone else (an publicist), communication gaps can happen unless both parties are 100% devoted to the project.

Feb 12, 10:09PM EST0

Do you currently work with a team or is Creative Edge a one-man job?

Feb 12, 6:30PM EST0

Creative Edge at this point is solely with myself,  I ultimately make all decisions in the direction that the organization goes in and there are times when I leverage my team of authors for advice and insights.  Just to keep in context, we formed in March of 2016 and since that time, Creative Edge has signed Award Winning and Best -selling authors including some internationally known ones. Along with this fact, we have also established media connections with mainstream connections internationally.   At some point,  I will likely bring on an assistant but we are not there yet.

Feb 12, 6:50PM EST0

Do you believe that there’s no longer a need to publish books in print and e-books should be enough to reach a large audience?

Feb 12, 4:12PM EST0

I think to be successful, an individual needs to publish both to ensure that they are reaching all the core areas of a target market.  Some publishers will only initially release a book in e-format to see how it does, but the problem with that is that it is extremely difficult to sell something that is not tangible at a book store or convention.  Yes,  e-books are definitely the happening trend and the wave of the future however in some cases specifically at a book signing event or a library reading that is where an author can engage with its readership and create a  relationship in an important face to face marketing objective.  You can't do that as well with a blog tour or an facebook takeover.   For true success, an author needs to have both mediums.

Feb 12, 6:56PM EST0

Do you currently have a book about your story of starting up Creative Edge? Do you plan on writing one?

Feb 12, 3:56PM EST0

That has never been on my radar, I'm not an author and never indicated to be one.  Having said that, if someone wanted to interview me and write a book about it - well that could be a possibility but the story itself would not come from me.

Feb 12, 6:58PM EST1

How did you get involved in working with independent authors?

Feb 12, 3:56PM EST0

This role really just fell into my lap,  I used to work as a book event co-ordinator in Canada and kept in touch with contacts after I left that role.  A friend of mine that I work with wrote a book and I helped her promote it by getting her some signings.  Those signings went well and I started going to other local events,  and at the same time was able to get interest from other local authors who are still clients today.  Word got out and a year and a half later, Creative Edge now has over 40 clients represented North America and U.K. wide using a pricing model that I believe helps independent authors overall.

Feb 12, 7:02PM EST1
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What do you believe is the best platform for publicity - social media, websites or traditional media (TV, print and radio)?

Feb 12, 3:52PM EST0

I don't believe that any one platform is better than another.   It is ultimately the most effective to leverage all means of marketing and promotion.   The key is to find what works the most for specific authors, recognize their strengths and find ways to maximize them.  For example, some authors are horrible at book signings. They can't talk to people or sell their books,  but those same people are excellent in interviews and author takeovers - that is their strength so play to that.

It is true that in some aspects, Traditional media is digressing especially for independent authors. Many lay-offs in TV, newspapers going out of business have all created urgency to focus more online.  This is reality,  however there is still a demand for traditional marketing.  If not, why does everyone still want to be on a show like Ellen!  Multi-platformed marketing is key and even small opportunities where the reach is minimal is essential to success because small opportunities lead to larger ones. 

Feb 12, 7:15PM EST0
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