AMA: Red Carpet Book and Interview Mastery Get a radical platform by writing your book, taking it to bestseller, and doing media interviews!

Debbi Dachinger
Feb 9, 2018

Thank you for connecting with me! I'm a visibility expert who coaches the techniques and strategies to gain exposure through books, media and interviews. I've hosted the Dare to Dream syndicated radio show for 11 years. I mentor authors as a book writing coach, I also run My Bestseller Book, a company that guarantees international bestseller book launches, and I’m a consultant to those who are ready for media visibility and PR exposure. I am a certified coach and I get results! Desire to write your book and share YOUR LEGACY? Work with me to write and finish your book to bestseller status.

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For ladies and gentlemen, what's the best red carpet look like in your opinion?

Feb 14, 5:56AM EST0

What's a PR nightmare for you? How would you deal with it if your client is caught in such a bad situation?

Feb 13, 11:54PM EST0

What inspired you to start coaching and help promoting authors?

Feb 12, 8:23PM EST0

What would you consider your most memorable and/or challenging project you worked on so far?

Feb 12, 10:09AM EST0

How do you get publicity for a given author, is the process the same/similar for all or very individual?

Feb 10, 8:23AM EST0

Do you coach authors on their writing skills or marketing skills or both?

Feb 10, 7:13AM EST0

Yes, I coach on writing skills.  The marketing as well on how to take their book to bestseller, and how the author can gain more visibility.

Feb 10, 12:20PM EST0

You are on radio, TV, live events and write as well, which ones do you feel most comfortable with?

Feb 10, 6:31AM EST0

Live events! Red carpet interviews, in person interviews. Anything being with the person or people, causes me to thrive.

Feb 10, 12:21PM EST0

Would you say you are now close to what you dreamt as being a sa kid or did that completely change over time?

Feb 9, 11:49PM EST0

Are there many women in radio nowadays? Do you find it a highly competitive environment and generally, do you feel media is dominated by men?

Feb 9, 8:37PM EST0

Just be YOU. and then there is no competition. :-)

Feb 10, 12:22PM EST0

What role does your experience in the industry over the years and built personal connections have for the success of your authors? Do you think someone good at marketing but starting now can be a fair competitor to you? How much of PR is about connections you build over time?

Feb 9, 7:32PM EST0

Nicholas, for me, everything is about the connections I've built. I created strong relationships over 11 years and it serves me and my clients well.  No matter if you're new or seasoned, positive connections sustain one's business.

Feb 10, 12:23PM EST0

You are a radio broadcast coach, what does that mean for an entrepreneur, why should they use a service like that?

Feb 9, 3:34PM EST0

Having a radio or podcast show is a blast; it’s a great way to gain exposure as well as to meet extraordinary people and have fascinating conversation. The reason why broadcast coaching is important is because a new host needs to learn how to set up a show, how to operate things, how to get great guests, how to become an interesting host, how to gain a lot of listeners to tune in, and how to make a sustainable show, that hopefully will bring it advertisers and sponsors. It’s a lot if one just starts their won radio show or podcast without understanding all these elements. However, if they will be coached, or invest in my easy online program, it gets you up and running quickly. You would know everything when you started your first radio or podcast show, and as a host you’d be confident, calm, and feel like a rock star right away. Why struggle in the beginning when instead you can have everything in place and perform with excellence?

Feb 10, 12:31PM EST0

How do you pick the authors you work with? Have you declined any for example if you believe their book is just not good enough?

Feb 9, 3:05PM EST0

I have been fortunate in that I have never declined anyone, nor had to. I truly believe that the right people are sent to me, and because of that belief that is my reality. I work with awesome authors and people. I feel very blessed.

Feb 10, 12:33PM EST0

How do you decide which part of someone’s character can be used to their advantage and which they would need to change?

Feb 9, 1:50PM EST0

Is the Dare to Dream show about authors as well or anyone can find something to fit their interest there?

Feb 9, 12:11PM EST0

Although I do often have authors on the Dare To Dream radio show, I also have many other people as well. Athlete champs, wellness advocate’s, transformational leaders. I find them all fascinating. You should listen?!

Feb 10, 12:35PM EST0

Do you work only with self-published authors?

Feb 9, 11:23AM EST0

I do work with self-published authors, absolutely. However, I also work with people who have been published through a publishing house. Both work well in what I do and the services I provide.

Feb 10, 12:36PM EST0

Do you think nowadays a lot of people in the media sector along with successful entrepreneurs are lacking some skills that you could improve? If so what would those be?

Feb 9, 6:11AM EST0

How do you reach out to media and press personalities so you can help out your clients?

Feb 9, 5:07AM EST0

A properly written email. Plus a properly put together press media kit.

Feb 9, 12:40PM EST0

How long is your average coaching session? How many does one need to improve? Are they individual or in groups? Or are they online?

Feb 9, 3:11AM EST0

The average coaching session is one hour.  I cannot say how much one needs as far as sessions, because it depends where one is starting from and how much they require. Everything is quite individual with each client. Yes, I do a lot of individual private sessions, as well as group coaching. Every year I offer at least one group mentoring experience. I have programs on line that people can invest in and do in their own time, and occasionally I offer on line group experiences. For those who want to do private coaching we do those by Skype, Zoom or telephone. Thank you!

Feb 10, 12:40PM EST0

I’m a self published author who is getting some traction and recognition already. What is your process for getting authors on the map and how does someone possibly start working with you??

Feb 8, 9:26PM EST0

In your opinion and experience, what's the best way for a writer to make himself/herself known? 

Feb 8, 8:59PM EST0

5% of any book is the writing. 95% of the book becoming known is what happens AFTER the book is written. An author must have strategy and a team, or a good action timeline to follow, to properly market their book.

Feb 9, 12:39PM EST0
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